Per-do-it your way
Restaurant taste at home
Art Director: Wenxiang Dai, Malia Montalvo Copy Writer: Valentina Ross
Challenge
When it comes to crispiness and texture, many households consider ready-to-eat/frozen chicken at home a downgrade from what you can get eating out.
Insight
No antibiotics ever, because our chickens don’t need them. Raising a better
tasting chicken starts when chicks are first born and continues throughout their lives, We raise chickens in the healthiest conditions
Nutritious, good-for-you source of protein
100+ years of Perdue family leadership continually changing for the better.
Transparency and high-quality clean protein are also critical to consumers in
differentiating brands
about this project
There’s an eating etiquette when going out... But not at home.
Perdue premade chicken options are made with the same quality you'd expect in your favorite restaurant, but you’re free to eat them however you want in the comfort of your home.
No formalities, just flavor.
No napkins? No problem. Double-dipping? Absolutely.
OOH
Social
The New York Times banner
YouTube
Landing Page
Per-do-it your way kitchen kit
Shoppers who purchase Perdue through the online-buying option on the website, will receive a PER-DO-IT Your Way Kitchen Kit for the opportunity to do a Perdue dinner party their way.
Whether they choose the nuggets, wings, or strips, the box will include different marinades (BBQ, buffalo, honey mustard, etc.), gourmet potato chips, a couple plastic candles, and a Perdue apron that will say “Per-doing-it my way.”
The kit is to encourage customers to get creative and take their home dining experience to the next level!
